SNCR Podcast: Excellence in New Communications Award Winner National Endowment for Financial Education

Lauren Burke, Marketing and Communications Associate – National Endowment for Financial Education® (NEFE®)
Lauren Burke, Marketing and Communications Associate – National Endowment for Financial Education® (NEFE®)
Lauren Burke, Marketing and Communications Associate – National Endowment for Financial Education® (NEFE®)
Lauren Burke, Marketing and Communications Associate – National Endowment for Financial Education® (NEFE®)

The Society for New Communications Research (SNCR)podcast series profiling the winners of its 2011 Excellence in New Communications Awards continues with a conversation featuring Lauren Burke, Marketing and Communications Associate – National Endowment for Financial Education® (NEFE®), which won an award in the Nonprofit category.

Lauren manages NEFE’s consumer-focused site, Spendster.org, where people can post videos describing impulse buys, regretful purchases, or stuff they never use, and answer the question, “Why did I buy this?” In the process, the site helps people learn more about making better choices with their money the next time they made a purchase. The whole site serves as a light-hearted way of accomplishing NEFE’s ultimate goal of behavior change in consumers. You can read more about the winning NEFE entry on the SNCR website.

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The podcasts are being produced by Steve Lubetkin of Lubetkin Global Communications LLC, a Senior Fellow of SNCR and a member of the SNCR Advisory Board.

The podcast series appears weekly on Thursdays over the next several months.

 

 

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