The Professional Podcasts division of award-winning New Jersey event videography firm Lubetkin Media Companies produced a video podcast of a recent seminar featuring Soraya Gutman, Vice President of national marketing firm Brand Launcher, who spoke November 14, 2013 at the New Jersey Communications, Advertising and Marketing Association (NJCAMA) in Princeton.
Watch a video podcast of this one-hour program in the player below, or purchase a DVD in our online store.
In this video, Soraya explores “The Big Zig,” an art that helps businesses stand out in today’s competitive marketplace, where you must be dramatically different or suffer in obscurity. In her interactive presentation, she also shared her unusual background to facilitate purposeful networking, explore infographics, and teach business owners and entrepreneurs how to elevate themselves by transforming from being a service provider/vendor to becoming an industry expert. And, participants will learn the most important word in the English language that can transform a company into greater success. This fascinating presentation will incorporate insightful worksheets and audience discussion for a meaningful learning experience.
Soraya (Morgan) Gutman founded, grew and successfully sold her business advisory firm, Morgan Business Solutions. Today, she serves as Vice President of Brand Launcher, focusing her talents on helping hardworking entrepreneurs on the cusp of growth increase sales and employee productivity.
Having lived and worked during political, economic and social turmoil in England, Germany, Egypt and Turkey, Soraya has a deep understanding of the challenges business owners face during all economic climates. She is uniquely talented at transforming her international and resourceful spirit into practical, can-do business solutions that produce results.
Soraya works pro-bono with many non-profit organizations, including the New Jersey Association of Women Business Owners, where she was named “Trailblazer of the Year” for attaining the highest corporate sponsor dollars of any chapter since its inception in 1978. She also is involved in the Raleigh Wake Human Resource Management Association where she founded, led and spun off multiple first-of-its-kind Senior Executive Think Tanks for C-Level Professionals.