NEWS RELEASE: Urban Land Institute’s Philadelphia Region Produces Video Podcasts With Cherry Hill-Based Professional Podcasts LLC

FOR IMMEDIATE RELEASE

News Media May Contact:

Steven L. Lubetkin, Managing Partner
Professional Podcasts/Lubetkin & Co. Communications
+1 (856) 751-5491 or steve@professionalpodcasts.com

Susan Baltake, Urban Land Institute
+1 (856) 428-8547 or Susan.baltake@uli.org

Urban Land Institute’s Philadelphia Region Produces Video Podcasts
With Cherry Hill-Based Professional Podcasts LLC

CHERRY HILL, NJ – November 13, 2007 – The Urban Land Institute’s Philadelphia District Council has produced video “podcasts,” or Internet-distributed television programs, based on this year’s “Emerging Trends in Real Estate 2008,” a half-day conference on issues facing the real estate industry held in Philadelphia November 8. Included in the podcast programs is the luncheon keynote address by Philadelphia’s Mayor-Elect, Michael Nutter.

Emerging Trends in Real Estateâ is the most highly regarded and widely read forecast report in the industry, with a 29-year history. Undertaken jointly by ULI and PricewaterhouseCoopers, it provides an outlook on U.S. investment and development trends, real estate finance and capital markets, property sectors, metropolitan areas, and other real estate issues.

“We are very pleased to partner with Professional Podcasts to advance the Urban Land Institute’s mission, including that of helping real estate professionals make better business decisions and encourage economic development,” said Kenneth P. Balin, chairman of ULI Philadelphia. “Podcasting is especially effective for distributing ULI’s unique insights, because many of our members are busy professionals who need actionable information and news from us in a portable format.”

The six video podcasts include the five panels and the speech by Mayor-Elect Nutter. The panel topics and presenters, and a direct URL link to each video presentation are below:

Podcast #1: NATIONAL & GLOBAL OUTLOOK: Stephen Blank, Senior Fellow for Capital Markets, ULI – the Urban Land Institute.

Podcast #2: THE ECONOMISTS: Joel L. Naroff, Chief Economist, Commerce Bank and President, Naroff Economic Advisors; James W. Hughes, Ph.D., Dean, Edward J. Bloustein School of Planning and Public Policy, Rutgers University; and Gus Faucher, Director of Macroeconomics, Moody’s Economy.com.

Podcast #3: THE HOUSING EXPERTS: Jeffrey P. Orleans, Chairman and CEO, Orleans Homebuilders; Mitchell Morgan, President, Morgan Properties (region’s largest rental unit owner/manager; Orawin Velz, Ph.D., Director of Economic Forecasting, Mortgage Bankers Association; Susan M. Wachter, Ph.D., Professor of Real Estate, The Wharton School, University of Pennsylvania.

Podcast #4: THE OFFICE & INDUSTRIAL EXPERTS: James Mazzarelli, Senior Vice President and City Manager, Liberty Property Trust; Richard F.X. Johnson, Senior Vice President, Matrix Development Group; Timothy Pulte, Executive Vice President, GVA Smith Mack; James Dieter, Executive Managing Director, CB Richard Ellis.

Podcast #5: THE RETAIL & HOSPITALITY EXPERTS: Joseph F. Coradino, Executive Vice President, Pennsylvania Real Estate Investment Trust; Michael Salove, President and CEO, Michael Salove Company; Aran Ryan, PricewaterhouseCoopers.

Podcast #6: Keynote address by Mayor-Elect Michael Nutter.

“Podcasts dramatically extend the longevity of a half-day panel program like the Emerging Trends seminar, because interested audiences who couldn’t attend can still benefit from the content,” said Steven L. Lubetkin, managing partner of Professional Podcasts and Lubetkin Communications. “ULI Philadelphia has a clear vision for how to use podcasting as a business application, allowing busy and time-constrained listeners to get the information they need — at a time when they want it.”

The podcast programs are available to the public for downloading and viewing on computers or digital video players at no charge. Viewers can download the six programs at ULI’s local website, www.philadelphia.uli.org.

The podcasts are also available to listeners through a “subscription” technology that automatically alerts subscriberts when new program content is made available, so that they receive future episodes in the series automatically. (There is no charge for “subscribing” to podcasts). Podcast listeners can also subscribe to the RSS “feed” for the podcast programs at

http://professionalpodcasts.blip.tv/rss/itunes.

Podcasts are digital audio or video recordings distributed using Internet technology. Visitors to an organization’s website can download podcast programs for review on their desktop computers, or synchronize them with a portable digital media device. Software programs called “feed readers” or “podcatchers” allow users to “subscribe” to podcasts at no cost, and receive new programs in a podcast series automatically.

About the Urban Land Institute

ULI–the Urban Land Institute is a 501(c) (3) nonprofit research and education organization supported by its members.

Founded in 1936, the institute now has more than 38,000 members worldwide representing the entire spectrum of land use and real estate development disciplines, working in private enterprise and public service. The Philadelphia District Council includes more than 1,000 members throughout Eastern and Central Pennsylvania, Southern New Jersey, and Delaware.

As the preeminent, multidisciplinary real estate forum, ULI facilitates the open exchange of ideas, information and experience among local, national and international industry leaders and policy makers dedicated to creating better places.

The mission of the Urban Land Institute is to provide leadership in the responsible use of land and in creating and sustaining thriving communities worldwide. More information is available at http://www.uli.org.

About Professional Podcasts LLC/Lubetkin Communications

Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications, is a leading provider of podcasting services for corporations and professional organizations. Since 2005, Professional Podcasts has been counseling clients about the effective use of social media, like podcasts and blogs (online journals) as tools that facilitate two-way communications with customers, employees, and others.

The firm has produced high-quality podcasts for ACE-INA Insurance, The National Association of Realtors, CCIM Institute, the American Cancer Society, the American Institute of CPCU/Insurance Institute of America, Sun National Bank, the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar, NAPL, a graphic communications trade association, NJBankers, a trade association representing major banks in New Jersey, Leadership
NJ, and fo
r the Public Relations Society of America. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors.

More information is available at http://lubetkin.net or http://www.professionalpodcasts.com.

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Editors, Note: Mr. Lubetkin is available to discuss how podcasting technology can help organizations communicate effectively with their audiences. Copies of the Urban Land Institute, Philadelphia District Council video podcasts are available on DVD on request. Please call Steve Lubetkin at (856) 751-5491 or email steve@professionalpodcasts.com.

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