NEWS RELEASE: Two Philadelphia Networking Consultants Appearing on “Let’s Talk Sales Culture” BlogTalkRadio Internet Talk Show, March 18 at 4pm

FOR IMMEDIATE RELEASE

News Media May Contact:

Steven L. Lubetkin, Managing Partner

Professional Podcasts LLC

+1 (856) 751-5491 or steve@professionalpodcasts.com

Todd Cohen, President

Sales Leader LLC

todd@toddcohen.com

CHERRY HILL, NJ – March 9, 2009 – Philadelphia-based business professor, entrepreneur and consultant Steve Smolinsky, and Oliver Picher, founder and president of Visible Influence, LLC, which helps businesses, executives, and professionals make themselves more visible and attract more business, will be the guests on the March 18 episode of “Let’s Talk Sales Culture,” the Internet based live call-in radio show hosted by Todd Cohen, the Philadelphia-based president of Sales Leader LLC.

Smolinsky is also a founding partner of Conversation On Networking, a provider of interactive, educational programs on developing and maintaining great relationships for business and life. Picher, a senior public relations and communications consultant with more than 20 years experience, has most recently been active in Content Marketing, using targeted and compelling original content to reach and engage potential clients and partners. Smolinsky and Picher, will discuss “Increasing Your Sales Results Through Amazing Networking” and take questions from the show’s audience.

Listeners can hear the show at http://www.blogtalkradio.com/toddcohen, and can call in with questions for Smolinsky at +1-646-929-1341. This episode of the show airs live on Tuesday, March 3, at 4 p.m. Eastern Standard Time. A recorded podcast is available about an hour after the show concludes.

Smolinsky is a member of the Professional Faculty and Region Manager-Africa for the Global Consulting Practicum program of The Wharton School of The University of Pennsylvania. He is also a Consulting Professor of the National University of Singapore, and is President of Benari LTD, a strategy and marketing consultancy. Steve holds an MBA from The Wharton School, and serves as Board President of Camphill Village Kimberton Hills, board member of MyGallons, board member of Fastlane Construction Software, and BOA chair of Anthurium Solutions.

A senior public relations and communications consultant with more than 20 years experience in the high tech, professional services, human resource consulting, and medical fields, Oliver Picher is an expert in public relations, communications strategy, message and content development, writing, and research. Picher has most recently been active in Content Marketing, using targeted and compelling original content to reach and engage potential clients and partners. For example, he is working with Basecamp Business and the Mid-Atlantic Capital Alliance to develop a business events calendar targeted at entrepreneurs, venture capitalists, and professionals. The calendar tracks events held by over 200 organizations throughout the Philadelphia, New Jersey, and Delaware regions. The University City Science Center, Select Greater Philadelphia, and Ben Franklin Technology Partners have recently provided significant funding to the project.

Previously, Oliver was Marketing Director for Synygy Inc., an Inc 500 Hall of Fame professional services company. Synygy’s fast-paced growth gave him solid experience in every aspect of marketing, branding, and public relations. Oliver helped build momentum in Synygy’s sales and marketing and found creative ways to position Synygy as a market leader.

Oliver was also a member of the Corporate Communications department at Unisys Corporation, where he contributed to repositioning Unisys from an old-line mainframe computer manufacturer to a technology-led professional services and solutions company.

Cohen, an expert in creating high-performance sales cultures that achieve significant improvement in a company’s sales performance, launched the talk show program in 2008 on the popular Internet talk radio service, BlogTalkRadio. Cherry Hill-based Professional Podcasts LLC is assisting Cohen with technical production of the broadcasts.

“Steve Smolinsky is an expert at building the kind of networking relationships that translate into sales performance,” said Cohen. “Our audience recognizes that it needs to keep these networking skills sharp, and I’m looking forward to having a solid conversation with Steve about practical sales networking advice for our listeners.”

Listeners to the Todd Cohen “Let’s Talk Sales Culture” radio show can also share sales experiences and questions with Todd, either via email (todd@toddcohen.com), the ToddCohen Blog (www.toddcohen.com/blog) or by listening to the live show. There is also a “chat” room function at the www.blogtalkradio.com/toddcohen page that can be used to communicate with Todd during the live program.

“As an effective sales leader and team coach, Todd has already recognized how podcasts would extend the reach of his training and management expertise to a global audience of sales practitioners with portability and convenience,” said Steve Lubetkin, managing partner of Professional Podcasts. “Todd is now taking his expertise into the next channel of social media, Internet talk radio, to broaden the exchange of information with his colleagues in a real-time live Internet conversation.”

About Todd Cohen

Todd Cohen is a high-energy, high-performance sales leader. Since he began his career in 1984, Todd and his sales teams have delivered more than $300 million in revenue for leading equipment, education, e-learning and information companies, including Xerox, Gartner Group, Pensare, Thomson, and LexisNexis. Todd’s successful career has progressed from proven individual contributor and repeat President’s Club winner, to innovative sales manager, to accomplished sales executive. Most recently he was Vice President of Sales for LexisNexis.

In 2009, Cohen will launch a series of seminars and workshops on sales culture on a national basis. The schedule will be available at www.toddcohen.com.

More information and a photo of Todd available at http://toddcohen.com/about/pages/about-todd-cohen/.

About Professional Podcasts LLC

Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications LLC, is an award-winning provider of podcasts (Internet-distributed audio and video content production services), e-Learning programs, and other multimedia content for corporations and professional organizations. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors.

More information is available at http://www.professionalpodcasts.com/, and the firm’s video feed is at http://professionalpodcasts.blip.tv/.

About BlogTalkRadio

BlogTalkRadio is a free, web-based platform which allows any user with a phone and a computer to host a live, interactive Internet broadcast. Hosts call into the service by phone, managing callers on the web-based host dashboard. Shows stream live directly from the host’s BlogTalkRadio web page with archives available for all past shows. BlogTalkRadio has been featured on ABC News, The Washington Post, Portfolio, Talkers Magazine, and TheStreet.com. The citizen broadcast
ing network can be found at http://www.blogtalkradio.com.

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EDITORS NOTE:

Todd Cohen is available to speak about how he is integrating social media like Internet talk radio, blogging, and podcasting into his sales training, coaching, and mentoring activities. He is also available to discuss his wide experience in producing effective sales teams and cultures and to discuss his forthcoming workshop series on sales culture.

Steve Lubetkin is available to discuss how social media and podcasting technology can help organizations communicate effectively with their audiences. Copies of the Todd Cohen Sales Leader Podcasts are available on CD on request.

To arrange to speak with Todd or Steve, please call Steve Lubetkin at (856) 751-5491 or email steve@professionalpodcasts.com.

Todd’s current series of podcasts is available through several channels. On his website, www.toddcohen.com, scroll down to the heading “Listen to Todd’s Podcasts!”

Other channels

RSS feed

(http://feeds.feedburner.com/ToddCohenSalesLeaderPodcasts

Apple iTunes Music Store

http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=269675599

or by entering this link in your web browser:

http://www.itunes.com/podcast?id=269675599

About Podcasting

Podcasts are digital audio or video recordings distributed using Internet technology. Visitors to an organization’s website can download podcast programs for review on their desktop computers, or synchronize them with a portable digital media device. Software programs called “feed readers” or “podcatchers” allow users to “subscribe” to podcasts at no cost, and receive new programs in a podcast series automatically.

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