NEWS RELEASE: Magic Software Achieves IBM Business Partner SOA Specialty Designation

TO: News Media

ATTENTION: Business Editors

 

Good morning. Magic Software Enterprises (NASDAQ:MGIC) has issued the following news release today. If you would like more information on this release, or to arrange interviews with Magic Software executives regarding the company’s IBM SOA strategies, please contact me. Thanks, and take good care!

 

Steven L. Lubetkin
Public Relations Counsel
Magic Software Enterprises Ltd.
slubetkin@magicsoftware.com
Phone: +1 856.751.5491
Cell: +1 856.625.5502

 

 

Magic Software Achieves IBM Business Partner SOA Specialty Designation

 

Magic Software approach in synch with IBM Service Oriented Architecture approach to drive business agility and flexibility

 

Or Yehuda, Israel; May 24, 2007 – Magic Software Enterprises’ (NASDAQ:MGIC), a leader in enterprise application development, deployment and integration technology, today announced its acceptance to the IBM SOA Specialty after successfully completing IBM’s rigorous SOA technical and business requirements. With this achievement, Magic Software’s technology integrates with the IBM software and strategy for SOA.

 

“SOA is an increasingly important business requirement for organizations because of the business flexibility it enables,” said Sandy Carter, vice president, SOA and WebSphere, IBM Software Group. “Magic Software’s commitment to SOA provides their customers with a powerful way to enhance business processes while leveraging customers’ existing IT investments”.

 

Amit Ben-Zvi, Magic Software’s vice president of products and marketing, commented, "We are delighted to be a part of the IBM SOA Specialty. SOA is the wave of the future and is already altering the entire landscape of application development by putting emphasis where it should be—on business processes and not on specific hardware or software technologies. IBM has been a major driver in SOA development and acceptance. Building Magic’s solution set in accordance with IBM’s own SOA strategy is extremely important to us, especially given Magic’s emphasis on the IBM System i user base. Perhaps more than any other platform, users of the System i can benefit from SOA in leveraging their investment in their existing bases of applications to integrate those core business systems into the mainstream of enterprise-wide solutions."

 

About Magic Software Enterprises

Magic Software Enterprises (NASDAQ: MGIC) has been a leader in enterprise application development, deployment and integration technology for more than two decades. Magic Software is a subsidiary of Formula Systems Ltd., a company effectively controlled by Emblaze Ltd. The company’s service-oriented platform is used by companies worldwide to develop, maintain, and deploy both legacy and new business solutions, while integrating these applications across both internal and external, heterogeneous environments. Magic Software’s platform-independent methodology lets companies achieve agility by quickly assembling composite applications, allowing programmers to create services and architects and business analysts to orchestrate and reuse these services to enable business processes. Through partnerships with industry leaders such as IBM and SAP and more than 2500 ISVs worldwide, Magic Software technology is used by more than 1.5 million customers around the globe.

 

For more information on Magic Software Enterprises and its products and services, visit www.magicsoftware.com.

 

 

Except for the historical information contained herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both here and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in the Company’s most recent annual report and other filings with the Securities and Exchange Commission.

 

# # #

Press contacts:

Steven L. Lubetkin
Public Relations Counsel
Magic Software Enterprises Ltd.
slubetkin@magicsoftware.com
Phone: +1 856.751.5491
Cell: +1 856.625.5502

Mary Lou Roberts

Magic Software Corporate Communications

Phone: 215-740-8976

mlroberts@magicsoftware.com

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