News: Cherry Hill-Based Professional Podcasts Reaches Programming Milestone

Steve Lubetkin preparing to podcast at the Rutgers QBO
Steve Lubetkin preparing to podcast at the Rutgers Quarterly Business Outlook

Audio Podcast Programs Downloaded More than 350,000 Times

CHERRY HILL, NJ – September 1, 2010 – Professional Podcasts LLC, the award-winning audio and video programming subsidiary of Lubetkin Communications, has reached a significant milestone with more than 350,000 downloads of its program content since it began producing high quality audio and video programs for distribution over the Internet as “podcasts.”

The 350,000 download milestone, which represents total downloads of all content produced for clients, was surpassed in the early morning hours of September 1, 2010, according to Steve Lubetkin, managing partner of Professional Podcasts. Professional Podcasts first began delivering audio and video programs in 2005. The firm marked 200,000 podcasts downloads in November 2008.

Steve Lubetkin preparing to podcast. -Tina Markoe Kinslow Photo.

“To be able to track another 150,000 downloads in less than two years time is a clear indication that audience appetites continue to rise for solid business oriented podcast content — and our broadcast-quality approach to audio podcast production continues to be the right way to attract audiences to our clients’ presentations,” said Lubetkin. “High quality podcast content has an important place in the overall communications toolkit for companies, trade associations, professional groups and business services providers. Surveys show that increasing numbers of Internet users are downloading audio and video content, and smart companies know they need to be actively producing this kind of content.”

Podcasts are digital audio or video recordings distributed using Internet technology, either through websites or a technology called an RSS feed. Visitors to an organization’s website can download podcast programs for review on their desktop computers, or synchronize them with a portable digital media device. Listeners can “subscribe” (at no cost) to podcast “feeds,” and receive new programs in a podcast series automatically. Professional Podcasts also helps its clients make their programs available to more than 100 million owners of Apple iPod digital media players, who can download podcasts from the online iTunes Music Store (http://www.itunes.com/.)

About Professional Podcasts LLC/Lubetkin Communications

Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications, produces audio, video and other multimedia content and provides podcasting services for corporations and professional organizations. Since 2005, Professional Podcasts has been counseling clients about the effective use of social media, like podcasts and blogs (online journals) as tools that facilitate two-way communications with customers, employees, and others.  The firm’s business podcasts for global insurance firm ACE Group received a 2010 ASTRA Award from the New Jersey Communications, Advertising and Marketing Association. Professional Podcasts also received a 2008 Silver Jasper Award from the Jersey Shore Public Relations and Advertising Association for its NAPL audio podcasts, and shared a 2009 Silver Jasper Award with Take This Journey LLC for a short video documentary the firms co-produced.

The firm produces high-quality audio and video content distributed as podcasts for such clients as the New Jersey Technology Council; the National Association of Realtors; the CCIM Institute; Jewish Family Services of Delaware; Consumer Credit Counseling Services of the Delaware Valley; Foundations Community Partnership; the American Institute of CPCU/Insurance Institute of America; Amboy Bank, Sun National Bank, Rutgers University; Leadership NJ; the New Jersey Bank Marketing Association, and the New Jersey Academy of Family Physicians. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors.

More information is available at http://www.professionalpodcasts.com/. Video podcasts are available at http://professionalpodcasts.blip.tv/.

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Editors, Note: Mr. Lubetkin is available to discuss how audio and video podcasting technology can help organizations communicate effectively with their audiences. Please call Steve Lubetkin at (856) 751-5491 or email steve@professionalpodcasts.com.

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