Middle Chamber Books Podcast #4: An Interview with Chicago Singer-Songwriter Susan Werner

Lubetkin & Co. Communications LLC

 Communications, Public Relations & Technology Counsel

708 Crestbrook Avenue

Cherry Hill, N.J.  08003

(856) 751-5491    (267) 295-1112 E-Fax

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FOR IMMEDIATE RELEASE

 

Contact:

Steven L. Lubetkin, Managing Partner

(856) 751-5491 or steve@lubetkin.net

 

Middle Chamber Books Podcast Interviews Singer-Songwriter Susan Werner

 

Werner’s Free Music Download, ‘My Strange Nation,’ Raises Questions

About Political Landscape of the United States, While Reaffirming Love of Country

 

CHERRY HILL, NJ – May 31, 2006 – Chicago-based singer-songwriter Susan Werner,  whose free music download, “My Strange Nation,” is causing a stir in cyberspace for its controversial view of American history as an example of a dysfunctional family, is the latest guest in Lubetkin & Co. Communications’ “Middle Chamber Books Podcast,” an Internet-distributed audio program that features interviews with authors and creative artists, offering them an opportunity to discuss their works in a podcast environment.

            Werner’s most recent CD, “I Can’t Be New,” which features songs written in the style of Cole Porter and George Gershwin, is also available for sale on Lubetkin & Co.’s Middle Chamber Bookstore website, at www.middlechamberbooks.com. There is also a link on the site to Werner’s free download of “My Strange Nation,” at www.susanwerner.com.

In the podcast interview, Werner describes the reaction to “My Strange Nation” from such conservative Bloggers as Ariana Huffington, and talks about her approach to songwriting.

“It’s wild to have a song you’ve written take off around the country without ever leaving your office,” said Werner.  “Podcasting and webcasting are different than being on the radio, because on the radio someone else is choosing what you hear, but with file sharing and podcasting, you’ve selected what you want to interact with, or your friends have sent you the mp3,  and that feeling of a personal identification with the song, with its particular worldview, has made audience reaction to this song especially intense in shows all over the country.”

            “We believe podcasting offers a unique and valuable opportunity for creative professionals like Susan to discuss their work in a controlled environment, while giving interested listeners some real insight into the thinking and personality of artists whose works they might like to sample,” said Steven L. Lubetkin, managing partner of Lubetkin & Co. “Our Middle Chamber Book Store, an Amazon.com partner, also benefits by making available to our customers podcast interviews providing additional insight into the authors whose books we sell. We are seeking opportunities to partner with publishers on advertising and promotional opportunities in connection with these podcasts in the future.”

            Middle Chamber Books (www.middlechamberbooks.com) is an online bookstore affiliated with Amazon.com and managed by Lubetkin & Co.’s publishing division. Scott’s books are featured selections at Middle Chamber Books.  (“Middle Chamber” is an allegorical reference to a location deep within King Solomon’s Temple, where, according to legend, initiates were taught the seven liberal arts and sciences. Middle Chamber Books features books in these genres, Lubetkin said.)           

            Podcasts are digital audio programs distributed via the Internet. Listeners can download podcasts and play them on their computers or transfer them to digital music devices. The programs got their name from the popular practice of transferring them to the Apple iPod music device. Podcasts are either posted to a website, a weblog (“blog”), or made available through a technology called “Really Simple Syndication” (RSS) that lets listeners subscribe to specific podcasts and automatically download them into their portable digital audio players. The Middle Chamber Books Podcast is available in all three methods (see Editors Note below for specifics).

Publishers and authors in
terested in scheduling authors’ appearances on the podcast should contact Lubetkin & Co. via email (
steve@lubetkin.net) or through the bookstore website.

            Lubetkin, who hosts the Middle Chamber Books podcasts, is a veteran radio broadcast anchor and corporate communications executive for Bank of America, Fleet, Summit Bank, Standard & Poor’s, Unisys, and Conrail.

            Lubetkin & Co. Communications is the leading producer of podcast programming for business and organizational clients, including ACE-INA Insurance, Sun National Bank, Rutgers University, the New Jersey Bankers Association, the South Jersey Pharmaceutical and Medical Technology Industry Alliance, and the Public Relations Society of America.

The firm’s website is www.lubetkin.net.

# # # #

Editors, note: The podcast interview with Susan Werner is available as an MP3 digital audio file. You may download it at http://www.middlechamberbooks.com, or at the Middle Chamber Book Store Blog (http://middlechamberbookstore.blogspot.com). The podcast is also distributed on an RSS feed at http://feeds.feedburner.com/MiddleChamberBooks.

 

 

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Lubetkin & Co. Communications LLC Communication, Public Relations, and Technology Counsel
Steven L. Lubetkin APR Fellow PRSA
Managing Partner
708 Crestbrook Avenue
Cherry Hill, NJ 08003-1502
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