MEDIA ADVISORY: Todd Cohen, Senior Sales Leader, available for interviews, story development, or guest columns

MEDIA ADVISORY

FOR IMMEDIATE RELEASE

News Media May Contact:
Steven L. Lubetkin, Managing Partner
Professional Podcasts/Lubetkin & Co. Communications
+1 (856) 751-5491 or steve@lubetkin.net

High-Performance Senior Sales Leader, Philadelphia-Based Todd Cohen,
Available for Interviews and Speaking Opportunities

ATTENTION EDITORS, NEWS DIRECTORS, GUEST BOOKERS

WHO: Todd Cohen, a Philadelphia-based expert in building, developing, and growing sales teams in companies so that they can achieve significant improvement in their performance. Todd is a columnist and blogger about effective sales topics, and a dynamic and motivational sales speaker and educator. Through his blog, Todd conducts a robust dialogue with other business thought leaders and sales professionals, challenging each other to deliver sales techniques that improve a company’s bottom line.

WHAT: Through columns about sales topics, his sales performance blog at www.toddcohen.com, interviews and public appearances, Todd helps sales people channel their energies into successful strategies to achieve sales goals. His columns, available on his website, have included such topics as:

  • EVERYONE is in Sales!
  • Great Sales Leaders
  • Are you a Respected Thought Leader?
  • Sales is an Art. Selling is an Art.
  • Reward and Recognition
  • Fire Your Prospect!
  • Listening Well Means More Money!
  • Virtual Teams and Success
  • Working in the Matrix

WHY: Todd Cohen is an engaging, energizing, entertaining commentator on a wide range of sales-related business topics and custom-tailors his presentation for your audiences. His long experience as a senior sales leader at the executive level makes him especially well-qualified to comment on the sales aspects of business, which allows you to offer an extra dimension to your coverage of both local and national business stories.

HOW: To schedule Todd for media interviews, or to inquire about including Todd’s commentaries in your publication, please contact Steve Lubetkin of Lubetkin Communications, at +1 (856) 751-5491 or via email at steve@lubetkin.net. For more information about Todd, visit www.toddcohen.com.


TODD’S BIO: Todd Cohen is a high-energy, high-performance sales leader. Since he began his career in 1984, Todd and his sales teams have delivered more than $200 million in revenue for leading equipment, education, e-learning and information companies, including Xerox, Gartner Group, Pensare, Thomson, and LexisNexis. Todd’s successful career has progressed from proven individual contributor and repeat President’s Club winner, to innovative sales manager, to accomplished sales executive. Most recently he was Vice President of Sales for LexisNexis.

Todd is especially skilled at building high performance sales teams that produce outstanding results. He has made significant contributions in environments ranging from small, rapidly growing start-up companies to well-established, large corporations. His exceptional ability to train, develop, and coach sales professionals has been recognized and commended by both management and associates.

For Todd, the success of a sales team depends on having the right people, thinking and working collaboratively, and consistently doing the right activities. Todd views Customer Relationship Management (CRM) systems as an essential catalyst for driving and measuring the right activities through consistent sales metrics, and he has successfully implemented four CRM systems. Yet technology and measurement is nothing without hiring the right people and cultivating the skills, competencies and work habits they need to be successful.

Todd is a dynamic and engaging public speaker who has spoken extensively on consultative selling, cold calling, and using increased sales activities to drive increased sales. At LexisNexis, he was a sought-after educator for Miller Heiman Strategic Selling®. Todd believes that “everyone is in sales,” and he particularly enjoys working with “non-traditional sales people” to help them understand how to sell successfully.

Todd is passionate about the value of early and continuous training, and he is trained in the most successful and classic sales methodologies, including SPIN® Selling, Strategic and Consultative Selling, and Xerox Corporation’s Leadership through Quality. Todd holds a Bachelors Degree in Business Administration from Temple University. He is a member of the American Society for Training and Development and is active in the American Cancer Society as well as several other charitable organizations.

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