MCBP #3: David Meerman Scott, Author of “The New Rules of PR”

David Meerman Scott
David Meerman Scott

David Meerman Scott, author of Cashing In With Content : How Innovative Marketers Use Digital Information to Turn Browsers into Buyers, is our guest in our latest Middle Chamber Books Podcast. David has recently made available a free electronic book, The new rules of PR: How to create a press release strategy for reaching buyers directly, that you can download from his website.

So far, more than 50,000 people have downloaded his e-book. In this podcast, we speak with David about his principles for using press releases directly with web readers. He also describes the companies profiled in Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers.

Download the podcast here (Stereo MP3, 36.3 mb, [25:48])

Listen to the podcast here:


2 Trackbacks & Pingbacks

  1. Creating effective web video for your business | Lubetkin Communications/Professional Podcasts
  2. Middle Chamber Books and Music Podcast - David Meerman Scott | Lubetkin Communications/Professional Podcasts

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