Magic Software Enterprises Launches Podcast Series With Professional Podcasts

NEWS RELEASE

FOR IMMEDIATE RELEASE

News Media May Contact:
Steven L. Lubetkin, Managing Partner
Professional Podcasts/Lubetkin & Co. Communications
+1 (856) 751-5491 or steve@lubetkin.net

David Wexler, Director of Corporate Marketing
Magic Software Enterprises
Tel: +972 3 5389385
or david_wexler@magicsoftware.com

Magic Software Enterprises Launches Podcast Series With Professional Podcasts

CHERRY HILL, NJ – September 11, 2007 – Magic Software Enterprises Ltd. (NASDAQ: MGIC), has inaugurated a series of technology oriented programs delivered as “podcasts,” or Internet-distributed audio programs, produced in cooperation with Cherry Hill, NJ-based Professional Podcasts LLC (www.professionalpodcasts.com), a wholly owned subsidiary of Lubetkin Communications.

The first podcast program in the series features an interview with leading computer security expert Carol Woodbury. Woodbury is founder and president of SkyView Partners, a technology consulting firm based in Issaquah, WA that specializes in security and compliance issues related to the IBM iSeries of midrange computers.

“Magic Software has been providing robust application development tools in the IBM iSeries product space for years,” said David Wexler, director of corporate marketing for Magic Software. “As developers continue to re-engineer legacy applications to provide additional, sophisticated functionality like web integration and modify those applications to comply with new industry regulations, we are conducting a broad outreach to familiarize them with the rich feature set available in our tools.”

In the podcast for Magic Software Enterprises – the first of a series of conversations about iSeries application development– Woodbury discusses regulatory and security compliance issues that software developers working in the iSeries’ i5/OS operating system need to take into account in building new software applications for their clients.

“Magic’s tools offer a great migration solution for developers working with older ‘green screen’ applications that need to be modernized,” said Wexler. “We believe that podcasts can reach developers and business managers more conveniently on a schedule that fits their needs.”

Magic Software’s portfolio of application development environment tools include the iBOLT™ Integration Suite, a comprehensive application integration and business process management suite, and eDeveloper™, a composite application development framework for any platform.

“We are very excited to be partnering with Professional Podcasts and Lubetkin Communications to take advantage of podcasting technology to reach prospective ISV partners and end-user clients,” said Wexler. “Podcasting is especially effective for distributing technology news programming, because most software developers are busy and don’t have the time or budge available to attend webinars or conferences. They need information and news from us in a portable format.”

The program is available for downloading and listening on computers or digital audio players at no charge at Magic Software’s website (www.magicsoftware.com). Visitors to Magic’s website can also get information on how to “subscribe” to distribution of the podcast so that they receive future episodes in the series automatically. (There is no charge for “subscribing” to podcasts).
The programs are also available at no charge to subscribers to the Apple iTunes Music store (www.itunes.com), at the following URL:

http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=263526408

“Using podcasting to provide application development news and information to its audiences demonstrates that Magic Software has a clear vision for best-practices integration of such new social media into business applications,” said Steven L. Lubetkin, managing partner of Professional Podcasts and Lubetkin Communications. “Like Magic Software, other companies should understand that podcasts can provide clients and other constituencies mission-critical information conveniently, without tying those audiences to a less-flexible programming format like a conference call or a web stream, where busy and time-constrained participants must gather at a common time. Podcast listeners get the information they need — at a time when they want it.”

Podcasts are digital audio or video recordings distributed using Internet technology. Visitors to an organization’s website can download podcast programs for review on their desktop computers, or synchronize them with a portable digital media device. Software programs called “feed readers” or “podcatchers” allow users to “subscribe” to podcasts at no cost, and receive new programs in a podcast series automatically.

About Magic Software Enterprises

Magic Software Enterprises (NASDAQ: MGIC) has been a leader in enterprise application development, deployment and integration technology for more than two decades. The company’s service-oriented (SOA) platforms are used by companies worldwide to develop, maintain, and deploy both legacy and new business solutions, while integrating these applications across both internal and external, heterogeneous environments.
Magic Software’s platform-independent methodology lets companies achieve agility by quickly assembling composite applications, allowing programmers to create services and architects and business analysts to orchestrate and reuse these services to enable business processes.

Through partnerships with industry leaders such as IBM and SAP and more than 2500 ISVs worldwide, Magic Software technology is used by more than 1.5 million customers around the globe.

Magic Software is a subsidiary of the Formula Systems and Emblaze Group of companies. For more information on Magic Software Enterprises and its products and services, visit www.magicsoftware.com.

About Professional Podcasts LLC/Lubetkin Communications

Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications, is a leading provider of business podcasting services for corporations and professional organizations. The firm launched its Internet broadcasting practice in April 2005, counseling clients about the effective use of podcasts and blogs, online journals that facilitate two-way communications with customers, employees, and others.

The firm, which focuses on production of high-quality podcasts for clients, has produced podcasts for ACE-INA Insurance; NAPL, the trade association for excellence in graphic communications management; Sun National Bank, the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar, NJBankers, a trade association representing major banks in New Jersey, and for the Public Relations Society of America. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors. More information is available at www.lubetkin.net or at www.professionalpodcasts.com.

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Editors, Note: Mr. Lubetkin is available to discuss how podcasting technology can help organizations communicate effectively with their audiences. Copies of the Magic Software podcast are available on request. Please call Steve Lubetkin at (856) 751-5491 or email steve@professionalpodcasts.com.

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