Lubetkin Global Communications managing partner Steve Lubetkin will be moderating a panel discussion on the complexities and opportunities when banks change their branding, at the NJBankers Directors and Managing Officers Conference on March 15.
Steve spent nearly 15 years in senior communications positions in the financial services industry, including 10 years with Standard & Poor’s, the world’s leading bond rating and equity analysis firm, and five years in commercial banking with Summit Bank, FleetBoston Financial Corporation, and Bank of America, before opening Lubetkin Global Communications in 2004.
The March 15 panel includes executives from several banks that have rebranded recently: Scott Agnoli, Vice President of Investors Bank; Angela Snyder, Vice Chairman and CEO of Fulton Bank of New Jersey; Frank Sorrentino, III, Chairman and CEO of ConnectOne Bank; and Anthony C. Weagley, President and CEO of Union Center National Bank.
The conference takes place at the Renaissance Woodbridge Hotel in Iselin, NJ. More information and registration is available here.
Steve has worked previously with NJBankers as a speaker at several of its marketing conferences on the role of social media tools in bank marketing. He also is a member of the board of directors of the NJ Bank Marketing Association, an affiliate of NJBankers, and produces video programs from the group’s quarterly marketing seminars, which can be seen here. He also worked with NJBankers in 2006 and 2007 in a consulting capacity as acting editor of its news magazine, New Jersey Banker, and made photographs of the activities at the group’s 2007 annual convention in Palm Beach, Florida. (More photos from the conference, showing entertainment by the Motown Divas tribute band, are here.)
For more than 108 years the New Jersey Bankers Association, or NJBankers, has been an advocate for the New Jersey banking industry. Founded in a passion for representing the interests of the state’s banking community, the NJBankers mission remains as strong today as ever, even as the requirements for fulfilling its commitment have grown.
Today its membership consists of 119 banking institutions of all banking charters that are headquartered or have branches in New Jersey. In addition, more than 233 firms that provide goods and services to the banking community are associate members. The association is governed by a 23-member board of directors and, with its subsidiary and affiliated companies, staffed by 23 employees.