LOC #59: American Marketing Association Panel on Content Marketing

NJ AMA Panelists, clockwise from left: Dan Ackermann; Steve Lubetkin; Andaiye Taylor; and Michael Goldberg
NJ AMA Panelists, clockwise from left: Dan Ackermann; Steve Lubetkin; Andaiye Taylor; and Michael Goldberg

In this episode of the Lubetkin on Communications Podcast, we present an October 15, 2015 panel discussion on Content Marketing from the New Jersey Chapter of the American Marketing Association.

How do you get your voice heard in a competitive landscape where everyone is yelling? That’s the question facing marketers today. There are effective content marketing strategies for cutting through the clutter.

Advice to use content marketing to improve your position is everywhere.  Once you accept the premise that content marketing is important to your business, what do you do then?  What best practices can you implement to minimize your learning curve and reduce the time to seeing a return on your content marketing investment?

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Steve moderated the panel, which included the following panelists:

Steve Lubetkin Steve Lubetkin
Moderator
Dan Ackermann
Marketing Content Manager
Panasonic
Mike Goldberg
Director of Global Content Marketing
Dun & Bradstreet
Andaiye Taylor
Director of Content Marketing
Rubicon Project

The Lubetkin on Communications podcast features interviews, conversations, and panel discussions of topics in the communications, journalism, and public relations fields. If you are interested in becoming a guest on the program, email Steve Lubetkin.

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