LMC Produces Fund-Raising Appeal Video for Greater Newark Holiday Fund

Corporate executives Ralph LaRossa, the president and chief operating officer of PSE&G, left, and John Nietzel, senior vice president of Investors Bank, appear in the public service announcement we produced for the Greater Newark Holiday Fund.
Corporate executives Ralph LaRossa, the president and chief operating officer of PSE&G, left, and John Nietzel, senior vice president of Investors Bank, appear in the public service announcement we produced for the Greater Newark Holiday Fund.
LMC's chief videographer Steve Lubetkin lining up the shot with Investors Bank SVP John Nietzel.
LMC’s chief videographer Steve Lubetkin lining up the shot with Investors Bank SVP John Nietzel.

The Lubetkin Media Companies produced a fund-raising appeal video for the Greater Newark Holiday Fund in time for the video to be used on the “jumbotron” screens at the Prudential Center in Newark on November 28 at a New Jersey Devils game.

We shot the fund-raising public service announcement over two days in the Newark area, including on-camera messages from Ralph LaRossa, president and chief operating officer of Public Service Electric & Gas, the honorary chair of this year’s fund drive, and John Nietzel, senior vice president of Investors Bank, Short Hills, NJ, who is president of the Greater Newark Holiday Fund.

We also visited an early childhood center in Newark supported by the Holiday Fund, and wrapped up the video with a montage of still images from client agencies helped by donations to the Holiday Fund.

You can watch the video in the player below.

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