CompuSchmooze: Create your online persona or someone else will

Ostrich head in sandMany Baby Boomers complain that they don’t want to be bothered with email, or have a website, or a Facebook page, or an iPhone. Any discussion of Twitter usually ends with a comment like, “I don’t want people to know what I had for lunch,” even though regular CompuSchmooze readers will know that most Twitter users rarely talk about what they are eating.

Instead of nodding sympathetically at the Boomers’ anxiety about the digital world, I’ve come to the conclusion that you ignore what happens online at your peril. I don’t think you have the luxury today of choosing not to create and cultivate an online presence.

Read the rest of this month’s CompuSchmooze column in the Jewish Community Voice of Southern New Jersey.

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