Chartered in 1947, the Public Relations Society of America (PRSA) is the world’s largest and foremost organization of public relations professionals. PRSA provides professional development, sets standards of excellence and upholds principles of ethics for its members and, more broadly, the multi-billion dollar global public relations profession. We also advocate for greater understanding and adoption of public relations services, and act as one of the industry’s leading voices on the important business and professional issues of our time.
Media relations has been a mainstay of the PR industry for decades, but that’s changing, especially as newsrooms shrink. Companies large and small are now telling their own stories, publishing them on SEO-enhanced online news [Read more…]