At Milwaukee PRSA meeting, NJ podcast producer Lubetkin evangelizes the use of web audio and video to promote business thought leadership

Steve Lubetkin speaking at PRSA Southeastern Wisconsin meeting April 18, 2012
Steve Lubetkin speaking at PRSA Southeastern Wisconsin meeting April 18, 2012. On the screen are images referring to a 1977 Grateful Dead concert that Steve and another reporter covered using a portable computer -- the first-known use of a portable computer at such an event.

I was honored to be invited to speak to the Southeastern Wisconsin Chapter of the Public Relations Society of America at its luncheon meeting in Milwaukee on April 18, 2012. The chapter wanted to hear about how audio and video podcasting can be an effective medium for promoting the subject matter expertise and thought leadership of businesses and their executives. As many of you know, I’ve been evangelizing for companies to use audio and video podcasting to become Internet broadcasters — taking control of their own stories and becoming the media, just like my friend and fellow SNCR Fellow Tom Foremski has been advocating.

Then Chapter President Michael Pflughoeft, APR and his vice president, Don Klein, APR suggested that we record a podcast of my presentation. I decided to take on this challenge, even though it’s a little difficult to monitor all the moving pieces of audio and video while you are actually the speaker. In addition, I had to strip down my podcast video kit to its smallest possible size to minimize the equipment I would need to take on a very small regional jet from Philadelphia to Milwaukee.

You can purchase a digital download of this program, or a DVD for use in a DVD player, at our web store.

So here’s the kit:

  1. 3 Kodak Zi8 Cameras and power cords
  2. Two tabletop tripods
  3. Olympus WS-500M digital audio recorder and wired lavalier microphone

One of the Kodaks was pointed at me at the lectern. The second one was for the synch video of the slides, which I use in post-production (ask how we combine PowerPoint slides and a live speaker as you will see in this presentation!)

The third camera was intended for audience questions, but I used it mainly to demonstrate the camera’s features.

The video came off pretty well, I think, except for the fact that the podium camera decided to stop about two minutes before the end of the Q&A, so we just have audio of the Q&A. But I think you get the benefit of whatever advice I gave that you find helpful. Let me know what you think!

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